How The Sports Sponsorship Model Is Changing / Disruption Of Sponsorship Model
Reddish BULL take signed a huge £369million sponsorship deal which will meet their team proper noun inverse for the new Formula One season.
The 5-year deal signed with Oracle will see the team be known as Oracle Ruby Bull Racing.
The agreement with the tech firm is one of the most lucrative in global sport, says AP.
And fans of world champion Max Verstappen likewise got look at Red Bull's new motorcar on Wednesday.
The Dutchman will take his new vehicle out for pre-season testing in Barcelona later on this month.
And revealing his first impressions, Verstappen said: "It looks a bit different, but at the end of the day information technology's notwithstanding a Formula One motorcar.
"At testing we can do a lot of laps and get a lot of information about the car, which is of import. I'm looking forrad to it."
Equally for Red Balderdash's new partnership with Oracle, chief Christian Horner believes it comes at an platonic time due to the new flavour cost cap of £107m for F1 teams.
Near read in Motorsport
FREE BETS: GET OVER £2,000 IN NEW CUSTOMER DEALS
Horner told AP: "We're all nearly speed and the speed of response.
"Nosotros're pushing the Oracle technical guys. But they're responding in the best possible mode. And that'due south what makes this partnership very exciting.
"We've got a brand new set up of regulations, a new technical claiming.
"Nosotros've got financial regulations that are driving and forcing efficiency, which is once more where this partnership helps united states to brand sure that we're as efficient and productive every bit nosotros possibly can exist."
Meanwhile, fresh sound has emerged of the terminal minutes of the Abu Dhabi Thou Prix.
And it included the moment race director Michael Masi appears to obey Blood-red Bull orders, assuasive Verstappen to catch Lewis Hamilton on the final lap and overtake him to win the title.
Source: https://www.thesun.co.uk/sport/17602026/red-bull-oracle-deal-f1-new-car-2022-sponsorship/
Posted by: thorntontues1985.blogspot.com
0 Response to "How The Sports Sponsorship Model Is Changing / Disruption Of Sponsorship Model"
Post a Comment