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How The Sports Sponsorship Model Is Changing / Disruption Of Sponsorship Model

Reddish BULL take signed a huge £369million sponsorship deal which will meet their team proper noun inverse for the new Formula One season.

The 5-year deal signed with Oracle will see the team be known as Oracle Ruby Bull Racing.

Red Bull have unveiled their new car for the upcoming F1 season

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Red Bull accept unveiled their new automobile for the upcoming F1 season Credit: Non known, clear with picture desk-bound

Red Bull have signed a huge deal with Oracle and will be called Oracle Red Bull Racing

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Red Balderdash have signed a huge deal with Oracle and volition be called Oracle Red Balderdash Racing Credit: Getty

The agreement with the tech firm is one of the most lucrative in global sport, says AP.

And fans of world champion Max Verstappen likewise got look at Red Bull's new motorcar on Wednesday.

The Dutchman will take his new vehicle out for pre-season testing in Barcelona later on this month.

And revealing his first impressions, Verstappen said: "It looks a bit different, but at the end of the day information technology's notwithstanding a Formula One motorcar.

"At testing we can do a lot of laps and get a lot of information about the car, which is of import. I'm looking forrad to it."

Equally for Red Balderdash's new partnership with Oracle, chief Christian Horner believes it comes at an platonic time due to the new flavour cost cap of £107m for F1 teams.

Near read in Motorsport

Max Verstappen has already delivered his first thoughts on the new car

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Max Verstappen has already delivered his start thoughts on the new car Credit: Not known, clear with picture desk

Sergio Perez and Verstappen will get to properly try out the new motor later this month

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Sergio Perez and Verstappen will go to properly endeavor out the new motor later this month Credit: Getty

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Horner told AP: "We're all nearly speed and the speed of response.

"Nosotros're pushing the Oracle technical guys. But they're responding in the best possible mode. And that'due south what makes this partnership very exciting.

"We've got a brand new set up of regulations, a new technical claiming.

"Nosotros've got financial regulations that are driving and forcing efficiency, which is once more where this partnership helps united states to brand sure that we're as efficient and productive every bit nosotros possibly can exist."

Meanwhile, fresh sound has emerged of the terminal minutes of the Abu Dhabi Thou Prix.

And it included the moment race director Michael Masi appears to obey Blood-red Bull orders, assuasive Verstappen to catch Lewis Hamilton on the final lap and overtake him to win the title.

Christian Horner is a big fan of the new agreement

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Christian Horner is a big fan of the new agreement Credit: Getty

Oracle come on board for Red Bull at the same time as a new season cost cap

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Oracle come up on board for Red Bull at the same time as a new season cost cap Credit: Getty

Source: https://www.thesun.co.uk/sport/17602026/red-bull-oracle-deal-f1-new-car-2022-sponsorship/

Posted by: thorntontues1985.blogspot.com

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